Massimo Brotto is a Business Developer and Product Manager
Massimo has almost twenty years of experience in the industry. He has developed a balance of technical, sales and marketing skills that guarantee functional flexibility and a remarkable organizational sensitivity.
Graduated Industrial Engineering, he has worked as an engineer during the first part of his career. In 2003, pushed by a strong interest in the market, he approached sales support taking advantage of his technical skills and practical sense. He continues his carrier within Sales by building a team able to manage the relationship with the client and ambitious Power Generation projects. In 2012, he got a Bachelor’s degree in Sales and Marketing at the Scuola Politecnica Di Studi Aziendali, Lugano-Switzerland, which broadens his experience in this area.
Skills
Experience
Sales and Business Development
From Power Plants to Telecom BTS’ or DataCenters; from Gas fueled Stand-by generators to Custom Design. Exploring a whole new portfolio of solutions for
Manager, Sales Engineering
2016+ I lead a team of expert sales engineers who, thanks to a combination of technical knowledge and customer orientation, complement the sales team and manage power generation projects from the first steps with the client to the commission.
Product Marketing
2016+ The goal of product management is to enhance sales and optimize profitability. I manage new products developments; I design Marketing Plans that considers the market situation, the needs of potential customers and the targets of the company.
Business Development
2012+ Introducing a new product into a new market requires a mix of market and competition knowledge, networking skills, and close relations with strategic clients and partners. I have set up a cross-functional strategy to develop a new business for industrial applications of a generator set with storage technologies.
Technical Sales
2008+ The sales area need technical support to be more efficient in an increasingly specialized sector. My responsibility has been to support the commercial department when the technical characteristics of the project have required it.
Engineering manager
2003+ I was responsible for the electrical and mechanical design of generator sets and synchronizing control systems. I managed the ISO 9001 quality system.
Technical sales specialist
2002+ I used to develop feasibility studies for customized projects and at the same time provided technical support to the sales network.
Electrical engineer
1999+ I designed electrical installations for automatic and robotic systems. Especially for the handling, food and metallurgical industries.
After sale technician
1998+ I was responsible for the commissioning and maintenance of industrial cooling equipment
Education
Industrial Engineer
Industrial Engineering, Specialization in Electrical Engineering and Automation.
Istituto Tecnico Industriale Statale (I.T.I.S.) E. Barsanti, Castelfranco V.to (TV) – Italy.
Sales and Marketing
Bachelor, Sales, and Marketing
Politecnico Studi Aziendali, Lugano (Switzerland).
Other courses
- On-line Marketing – FUNED
- 3E Program – José Barroso
- Communication skills – Ángel López Naranjo TARGET Business School
- Corporate Communication – Pedro Guillermo Roncal Ciriaco
- The Directive Function – XR Associates
- Gas Engines – FREMM
- People management – Th¡nk
- Management Skills – CROEM
- Effective Communication – ARCI
- Standard 60204-1: 2006, Directive 2006/42 EC – Associazione Industriali di Vicenza
- Standard UNI EN ISO 9001: 2000 – Associazione Industriali di Vicenza